Tahoe swag is a grassroots snowboard apparel and accessories company developed solely out of love for lake tahoe and a passion for snowboarding.

Beyond providing the best apparel and accessories to the snowboarding industry, tahoe swag is also dedicated to working with young riders by providing them with apparel sponsorships which is distinctly non-corporate in its approach. We enthusiastically embrace the world of cliff drops, back country, jumps and rails, but most importantly, we celebrate the tight community and lifestyle of snowboarders around the world.

Ever since owner and founder of tahoe swag, jay lavin, stepped onto a wooden "black knight" skateboard with clay wheels, and shredded la's zuma beach waves on the morey boogie boards
Of the mid-70's, he has always had a love for the active sports lifestyle. After spending 25 years in entertainment, sports, and concert security industry, jay said the one thing everyone wanted was "swag" -- backstage passes, concert t-shirts, and other entertainment paraphernalia, and free stuff. So, what better name than tahoe swag to provide snowboarders with everything they want in apparel and accessories.

Tahoe swag is the perfect compliment of old school passions and new school attitude, with a laser focus on the future of snowboarding!
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